Condensed display family designed by Miguel Reyes between 2016 and 2019 for W magazine, with creative director Cian Browne and art director Jeffrey Burch. Three subfamilies—Ayer Deck, Ayer, and Ayer Poster—cover a range of contrast levels. Ayer Poster adds three italic styles: a swash Cursive, an Angular, and an unconventional Blackletter.