Paul Barnes

Founder · Other

4 articles · Apr 2022 — Mar 2025

Studios:Commercial Type

Quotes

  • “Its provenance is in personalised stationery, produced by professional engravers. It shows you have money and class.”

Articles & interviews

  • Type Foundry Launches Brand Studio After 20 Years

    Creative Boom · Mar 10, 2025

    Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.

    Commercial TypeCommercial Type StudioPumaVisabranding
  • "Commercial Type Launches 'Double Acts in Pop' Visual Journal"

    Creative Boom · Jan 15, 2025

    Creative Boom reports on Commercial Type’s new book, 'Double Acts in Pop', a 272-page visual journal combining music and typography. Designed by Chris Wu and written by Molly Lambert, the book showcases the foundry’s entire type library while exploring famous musical duos. The project emphasizes tactile print design and the narrative potential of type specimens.

    Commercial TypeWkshpsConti Tipocoloreditorial
  • "Commercial Type Unveils 'Double Acts in Pop' Visual Journal"

    Creative Boom · Jan 15, 2025

    Commercial Type has released 'Double Acts in Pop', a 272-page visual journal that doubles as a type specimen and a celebration of musical duos. Designed by Chris Wu of Wkshps and written by Molly Lambert, the book showcases the foundry’s entire library of typefaces. Edited by Caren Litherland and printed in Florence, the project highlights the tactile appeal of print in an increasingly digital world.

    Commercial TypeWkshpsConti Tipocoloreditorial
  • New Brand Identity: Marc Jacobs by Triboro

    BP&O · Apr 14, 2022

    BP&O features Triboro’s 2022 brand identity refresh for Marc Jacobs, which builds on the brand’s iconic logotype with a bold typographic pattern and vibrant yellow palette. The update maintains the brand’s luxury sensibility while injecting new energy and relevance for younger audiences. The project extends across packaging, apparel, and campaign materials, reflecting a maximalist, logo-driven aesthetic aligned with contemporary fashion trends.

    TriboroMarc Jacobsbranding