Asahi Super Dry

Design work for Asahi Super Dry, collected from the studios behind it.

Design cases by studio

Typefaces for Asahi Super Dry
Christian Schwartz and Paul Barnes, working with Nippon Design Center, designed ASD Display for Asahi Super Dry in 2019. The crisp-edged sans serif draws on the Japanese concept of 'kire' (sharpness) and is used globally across advertising and packaging. A customised version of Atlas Grotesk with an enlarged x-height serves as a secondary utility typeface, while condensed lettering for cans and labels was derived from ASD Display.