Aftonbladet

Design work for Aftonbladet, collected from the studios behind it.

Design cases by studio

Nameplate for Aftonbladet
Greg Gazdowicz and Christian Schwartz, working with consultant Anna Thurfjell, redesigned the nameplate and logo system for Aftonbladet, Sweden's most widely read newspaper, founded in 1830. The project drew on two Georg Trump typefaces—Schadow and City—as historical anchors, mapping a designspace between them across axes of width, squareness, and contrast. A variable font enabled methodical exploration of those axes before final decisions were made. The resulting system includes three optical sizes, solid and shaded variants, a simplified 'A' icon, and a full alphabet to support sub-brands such as Sportbladet.