NBA

The Brand Identity · Apr 15, 2026 · Interview

The Brand Identity interviews creative director Jas Bell about his journey from sneaking onto Pharrell’s tour bus as a teenager to leading design for some of the biggest names in music and sports. Bell discusses his long-term collaboration with SZA, his concept of 'visual sampling,' and how his experiences with Pharrell and Louis Vuitton influence his approach to artist merchandise and brand architecture. The conversation highlights his belief in care, cohesion, and longevity across creative worlds.

Creative Boom · Apr 8, 2026

Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.

The Brand Identity · Apr 24, 2025 · Interview

The Brand Identity interviews Orpheu founders João Mestre and Pedro Vilas-Boas, along with managing partner Bruno Muszynski, as the studio enters its second year. They discuss their global expansion, creative philosophy rooted in avant-garde modernism, and the integration of AI as a tool for 'enhanced creativity.' The conversation highlights Orpheu’s human-led approach, cultural influences, and ambitions for growth across Europe and the US.