BP&O’s feature by Emily Gosling explores Wedge’s branding and packaging design for Matheson Food Company, a new pantry staples brand founded by Canadian chef Matty Matheson. The identity draws on nostalgic mid-century food packaging, using a simple primary color palette and Aperçu Condensed type to evoke a retro yet modern feel. The article praises the clarity, restraint, and timelessness of the design system.
