Equip Design Cases
Designers behind the work
Designers and creative leads credited on Equip projects in press coverage.
Designers and creative leads credited on Equip projects in press coverage.
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’
