Orchestra Sinfonica Di Milano Design Cases

Designers behind the work

Designers and creative leads credited on Orchestra Sinfonica Di Milano projects in press coverage.

News & interviews

• New Branding for Orchestra Sinfonica di Milano by Landor & Fitch

  BP&O · Nov 2, 2023

  BP&O’s Thomas Barnett reviews Landor & Fitch’s rebrand for the Orchestra Sinfonica di Milano, which replaces the former LaVerdi identity. The new design features a dynamic, motion-driven logo inspired by Milan’s cathedral architecture and a custom typeface, TUMB TUMB, referencing Italian Futurism. The article praises the balance between expressive motion and digital usability, positioning the identity as a modern, Milanese interpretation of musical energy.

  Landor & FitchStudio DumbarSuperunionOrchestra Sinfonica di Milanobranding
• Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired

  The Brand Identity · Jun 26, 2023

  Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.

  Landor & FitchLandor MilanoOrchestra Sinfonica Di Milanobranding