Articles & interviews2
- Take five with POV Budapest: OpenAI on why human craft still matters
The Brand Identity interviews OpenAI Design Directors Shannon Jager and Cary Hudson following their talk at POV Budapest 2025. They discuss OpenAI’s recent rebrand, created in collaboration with Dinamo and Studio Dumbar, and explore how human craft remains vital in an age of AI-generated design. The conversation highlights the balance between technology and human creativity in shaping approachable, emotionally resonant design systems.
- Bas&Chris identity blends blackletter with sans serif
Sydney-based studio how by why created an identity for Australian photography duo Bas&Chris, bringing their collaboration together under the tagline “We Collide.” The project uses a “Medieval Modernism” concept, pairing Respira Black blackletter with Suisse Int'l sans serif across a neutral, duplexed system so the duo's photographic work remains central.