Designer · Founder · Ceo
I think the design game for many has got tougher post-COVID.
Established brands carry memory structures that people already associate with them, and they are crucial in the way consumers connect with these brands on an emotional level.
Creative Boom examines reports that senior creatives are considering early retirement amid AI disruption, post-COVID economic pressure and diminishing design-business margins. Contributors argue that although production-based work is vulnerable, human craft, technical execution and strategic brand expertise will remain valuable. The article recommends that creatives reposition toward strategy and specialised skills rather than competing on cost and production speed.
Abbey Bamford’s Creative Boom article explores the growing culture of harsh criticism and online backlash surrounding design rebrands, using Jaguar’s 2024 identity as a case study. Through insights from several creative leaders, it questions how social media discourse has turned toxic and calls for a return to constructive critique within the design community. The piece reflects on how negativity affects both designers and brands, urging a more empathetic and thoughtful approach to design discussion.