Volkswagen Design Cases
3 cases across 3 studios
News & interviews
- Ljubljana Studio .raw Turns Transparency into an Open-Kitchen Brand Experience
The Brand Identity · Jun 4, 2026
Ljubljana-based creative studio .raw has launched a new brand and physical space built around the concept of transparency, likened to an 'open kitchen.' Founded by Tamir Potokar Grays, the studio merges branding, marketing, and product design under a brutalist aesthetic that extends from architecture to apparel. The identity employs a restrained black-and-white palette and a trio of typefaces to express the studio’s raw, systemic approach.
- Paul Belford on Ads: VW Corrado
BP&O · Jul 26, 2022
Paul Belford reflects on the 1990 VW Corrado pre-launch campaign by BMP DDB, highlighting its inventive photographic approach and elegant typographic restraint. He contrasts the craft and conceptual clarity of this work with the perceived decline in modern car advertising. The article celebrates the collaboration between art director Mark Reddy, copywriter Richard Grisdale, and photographer Lester Bookbinder, emphasizing the campaign’s timeless visual impact.