Move is a concept airline seat developed for Airbus that integrates smart textiles to enhance comfort and functionality in economy class. The design explores how responsive materials can improve passenger experience and optimize cabin efficiency.
Move is a prototype airline seat and companion app developed for Airbus. It integrates smart textiles to enhance comfort and interactivity, redefining the economy class experience through intelligent design and technology.
VCCP created Airbus's global 50th-anniversary campaign around the strategic narrative “Pioneering Progress.” A campaign website unveiled 50 employee and business stories over 50 days, amplified through paid social, influencers, internal channels, and multilingual local-market activations.
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.