Saga
Design work for Saga, collected from the studios behind it.
- Design cases
- 4
- Studios
- 2
- Latest work added
- Jan 2025
- Campaign 3
- Product Design 1
Design cases by studio
VCCP (3)
- Integrated Travel Campaign for Saga Holidays
- VCCP created the "You’re not wrong" campaign to launch Saga’s Tailor-Made Travel product and challenge stereotypes about over-50 travellers. Starring Nicholas Farrell, the humorous films contrast familiar assumptions with adventurous experiences across global destinations, spanning TV, social, digital, content, and media.
- Advertising Campaign for Saga Boutique Cruises
- VCCP London created an integrated campaign for Saga’s “Experience Is Everything” brand platform, led by a 30-second TV film promoting its boutique cruise offering. The work humorously contrasts disappointing 1970s holiday memories with the comfort, food and entertainment aboard Saga’s Spirit of Adventure cruise ship.
- Integrated Brand Campaign for Saga
- VCCP London created Saga’s "Experience Is Everything" campaign to reframe later life around experience, confidence and possibility rather than age. The integrated launch united Saga’s insurance, holiday and cruise offerings through a new strategy and identity, TV film, print, digital takeovers, social content and influencer activity.
Layer (1)
- Industrial Design for a Holographic Exercise Bike
- HoloBike is an innovative exercise bike created for SAGA that transforms indoor cycling through immersive holographic experiences. LAYER designed the product to make workouts more engaging and dynamic, merging advanced technology with sleek engineering.
