Studio8585 collaborated closely with MENU’s Brand and Marketing teams to lead art direction and deliver comprehensive visual communication across multiple platforms. The partnership encompassed publications, packaging, campaigns, website direction, photography, and films, reinforcing MENU’s modern design ethos and sense of community.
Studio8585 developed the brand identity, art direction, and a custom wordmark for ICONS by MENU, a curated collection of furniture pieces celebrating international design and craftsmanship. The project included print and retail collateral created in close collaboration with MENU’s Brand and Marketing teams.
Layer collaborated with Menu to expand their collection of domestic wine accessories. The result was a high-performance yet cost-effective wine breather that enhances the wine experience through thoughtful design and functionality.
Wedge partnered with Menu to create the Olfacte Collection, the brand’s first home fragrance line. The studio developed the product strategy, naming, packaging, and storytelling, crafting an evocative sensory experience that complements Menu’s refined design ethos.
London-based Alex Hunting Studio created a new identity, e-commerce website and packaging system for Wool, a Hong Kong furniture retailer bringing emerging Nordic brands to East Asia. The system combines a bespoke geometric wordmark with Noe Text and GT America, a muted palette incorporating Hong Kong Tram Green, and tactile packaging finishes including embossed fabric, deep debossing and silver foil.