Designer · Creative Director
The concept itself is quite simple and has remained consistent from the start.
The beauty of the project lies in the personal and unfiltered nature of their responses.
Its technical feel and flexible letterforms allowed it to be deconstructed and used almost as imagery.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five new design projects, including Rethink’s motorsport-inspired identity for gourmet mushroom brand Full Pin, HAL Typefaces’ new release HAL Magic, and branding for Spitfire Cheese and Sundry by Callin Mackintosh. It also covers Alex Hunting Studio’s launch of the art journal Footnote and Pentagram’s bold identity for photographer Jack Davison’s publishing house Helions.
Alex Hunting Studio has launched Footnote, a new journal designed as a platform for creative exchange between writers, artists, and photographers. The inaugural issue centers on a text by A.K. Blakemore, with contributions curated by editor George Upton. The design employs a restrained typographic system using Life EF, Bull-5 Mono, and AS Thermal to create a cohesive and conceptual editorial experience.
Fedrigoni UK launched its new Fedrigoni Plus paper collection in collaboration with London studio TM. To mark the launch, eight leading UK creatives produced limited edition prints exploring the themes of addition, expansion, and augmentation. Each design uses a unique slit fold format and is presented in a special A4 shoulder box.