The Brand Identity interviews Paul Metsers, founder of Akoya Mockups, about his approach to creating authentic, human-centered mockups that balance street photography and studio precision. Drawing from his background in fashion photography and UX design, Metsers explains Akoya’s three-pillar philosophy inspired by the Japanese pearl and his commitment to real-world shooting over AI generation. The conversation explores his creative process, community engagement, and plans for expanding Akoya into a broader creative resource.
The article introduces 'Not a Playbook', a new publication by WeTransfer’s Damian Bradfield and strategist Andreas Tzortzis, exploring how brands can build authentic relationships with creatives. Designed by Kris Pyda of Studio Pyda, the book reflects WeTransfer’s ethos of trust and long-term collaboration with artists. The piece highlights lessons from WeTransfer’s creative partnerships and its approach to authenticity and community engagement.
Creative Boom interviews Paul Metsers, founder of Akoya Mockups, about his mission to create realistic, emotionally resonant mockup resources for designers. Drawing on his background in fashion photography and design, Metsers focuses on authenticity and the tactile qualities of light and texture. The piece explores how Akoya Mockups fills a gap in the market for realistic presentation tools and has built a strong creative community.
It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.
