Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
It’s Nice That and Squarespace present a five-part video series exploring 2024’s key visual trends in web design. Designers including Martyna Wędzicka-Obuchowicz and Jazlyn Fung demonstrate how Squarespace’s tools can bring expressive aesthetics like Vivid Glow and Just My Type to life through customizable templates. The feature highlights how creatives can adapt emerging visual languages to their online presence.
Written by Elizabeth Goodspeed, this feature explores what happens when a designer’s personal aesthetic becomes a widespread trend. Through interviews with creatives like Bráulio Amado, Robert Beatty, Jen Mussari, and David Rudnick, the article examines the benefits and drawbacks of having one’s style adopted or imitated across the industry. It highlights issues of authorship, authenticity, and the economic pressures that accompany aesthetic popularity.
Creative Boom’s article by Tom May celebrates the enduring appeal of print magazines for graphic designers, highlighting seven influential titles including Eye, Communication Arts, Idea, Creative Review, Slanted, TYPEONE, and Wallpaper*. The piece explores each magazine’s history, editorial focus, and why they remain vital sources of inspiration in a digital-first world.
PentagramPolyester StudioLeo Burnett Tailor MadeThe Philadelphia InquirerAirbnbeditorial
The Brand Identity interviews DIA co-founder Mitch Paone about the studio’s kinetic approach to branding, their new website designed by Bänziger Hug, and their relocation to Switzerland. Paone discusses DIA’s motion-based design philosophy, recent projects for clients like Squarespace and Adidas, and his new teaching roles at ECAL and HEAD – Genève.
