Creative Boom’s article details how BUCK collaborated with LinkedIn to refresh the platform’s celebration graphics for its billion-plus users. Led by art director Twisha Patni, the project introduced a flexible illustration and motion system that balances global inclusivity with personal expression. The work expands LinkedIn’s visual language through expressive color, motion, and metaphor while maintaining brand consistency.
LinkedIn has launched 'Got Itchy Feet?', a playful new campaign by VCCP aimed at Gen Z professionals considering career changes. The campaign uses humorous live-action films featuring talking feet to promote LinkedIn's job collections feature. Supported by influencer partnerships and social activations managed by SocialChain, the campaign blends humour, relatability, and practical effects to engage young job seekers.
