Square Design Cases
Designers behind the work
Designers and creative leads credited on Square projects in press coverage.
Designers and creative leads credited on Square projects in press coverage.
Creative agency The Working Assembly has developed a new brand identity for Union Square Partnership, reflecting the energy and diversity of downtown New York. The rebrand includes a cohesive visual and verbal system designed to unify communications and strengthen community engagement. Rooted in place and personality, the identity aims to position Union Square as a vibrant cultural and commercial hub in the city’s evolving landscape.
Campbell Hay rebranded Islington Square, a mixed-use development in London, to reflect its evolution from a residential sales focus to a vibrant retail and leisure destination. Drawing inspiration from the site's Edwardian arches, the studio created a flexible identity centered on an arch motif, supported by bespoke typography and adaptable 3D visuals. The result is an approachable, dynamic brand that connects the physical architecture with the area's diverse offerings.
Campbell Hay has created a new place brand for Islington Square, repositioning it from a residential-led development to a vibrant retail and cultural destination in London. The rebrand features bold motion graphics, dynamic 3D arches inspired by the site's Edwardian architecture, and an inviting tone of voice to attract visitors. The project reflects Campbell Hay’s long-term collaboration with the client and its evolution into a lifestyle-focused brand.
It’s Nice That and Squarespace present a five-part video series exploring 2024’s key visual trends in web design. Designers including Martyna Wędzicka-Obuchowicz and Jazlyn Fung demonstrate how Squarespace’s tools can bring expressive aesthetics like Vivid Glow and Just My Type to life through customizable templates. The feature highlights how creatives can adapt emerging visual languages to their online presence.
Jones Knowles Ritchie (JKR) has created the brand identity, naming, and digital experience for Centersquare, a new B2B data centre company formed from the merger of Cyxtera and Evoque. The identity features a custom data visualisation tool, a nested square logo by Simon Walker, and a warm, vibrant palette that contrasts with typical tech aesthetics. Collaborating with Variable.io, JKR developed a flexible system that blends real data with artistic expression to convey adaptability and trust.
Written by Elizabeth Goodspeed, this feature explores what happens when a designer’s personal aesthetic becomes a widespread trend. Through interviews with creatives like Bráulio Amado, Robert Beatty, Jen Mussari, and David Rudnick, the article examines the benefits and drawbacks of having one’s style adopted or imitated across the industry. It highlights issues of authorship, authenticity, and the economic pressures that accompany aesthetic popularity.
The Brand Identity interviews Anna Polonsky, founder of Brooklyn-based studio Polonsky & Friends, about her journey from The MP Shift to building a consultancy dedicated to food and hospitality brands. The conversation explores the studio’s analogue, tactile approach to design, its focus on authenticity, and the enduring beauty of handmade craft in a digital era. Polonsky reflects on her inspirations, process, and the studio’s commitment to storytelling through print and materiality.
