Square Design Cases
5 cases across 4 studios
Designers behind the work
Designers and creative leads credited on Square projects in press coverage.
News & interviews
- How to do motion-first branding better
Creative Boom · Nov 24, 2025
Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
- The Working Assembly Rebrands Union Square Partnership
Creative Boom · Jul 17, 2025
Creative agency The Working Assembly has developed a new brand identity for Union Square Partnership, reflecting the energy and diversity of downtown New York. The rebrand includes a cohesive visual and verbal system designed to unify communications and strengthen community engagement. Rooted in place and personality, the identity aims to position Union Square as a vibrant cultural and commercial hub in the city’s evolving landscape.
The Working AssemblyUnion Square Partnershipbranding - Campbell Hay Revamps Islington Square Brand for Wider Appeal
The Brand Identity · Jan 21, 2025
Campbell Hay rebranded Islington Square, a mixed-use development in London, to reflect its evolution from a residential sales focus to a vibrant retail and leisure destination. Drawing inspiration from the site's Edwardian arches, the studio created a flexible identity centered on an arch motif, supported by bespoke typography and adaptable 3D visuals. The result is an approachable, dynamic brand that connects the physical architecture with the area's diverse offerings.
- Campbell Hay Redesigns Islington Square Brand for Broader Appeal
Creative Boom · Jan 14, 2025
Campbell Hay has created a new place brand for Islington Square, repositioning it from a residential-led development to a vibrant retail and cultural destination in London. The rebrand features bold motion graphics, dynamic 3D arches inspired by the site's Edwardian architecture, and an inviting tone of voice to attract visitors. The project reflects Campbell Hay’s long-term collaboration with the client and its evolution into a lifestyle-focused brand.
- "Upgrade Your Website with Latest Trends Using Squarespace"
It's Nice That · Dec 16, 2024
It’s Nice That and Squarespace present a five-part video series exploring 2024’s key visual trends in web design. Designers including Martyna Wędzicka-Obuchowicz and Jazlyn Fung demonstrate how Squarespace’s tools can bring expressive aesthetics like Vivid Glow and Just My Type to life through customizable templates. The feature highlights how creatives can adapt emerging visual languages to their online presence.
SquarespaceSquarespacedigital - JKR Redefines B2B Tech Space with Distinctive Approach
Creative Boom · Dec 9, 2024
Jones Knowles Ritchie (JKR) has created the brand identity, naming, and digital experience for Centersquare, a new B2B data centre company formed from the merger of Cyxtera and Evoque. The identity features a custom data visualisation tool, a nested square logo by Simon Walker, and a warm, vibrant palette that contrasts with typical tech aesthetics. Collaborating with Variable.io, JKR developed a flexible system that blends real data with artistic expression to convey adaptability and trust.
Jones Knowles RitchieVariable.ioCentersquareCyxterabranding - Creatives discuss owning aesthetics in trending styles
It's Nice That · Jun 19, 2024
Written by Elizabeth Goodspeed, this feature explores what happens when a designer’s personal aesthetic becomes a widespread trend. Through interviews with creatives like Bráulio Amado, Robert Beatty, Jen Mussari, and David Rudnick, the article examines the benefits and drawbacks of having one’s style adopted or imitated across the industry. It highlights issues of authorship, authenticity, and the economic pressures that accompany aesthetic popularity.
SquarespaceRefinery29editorial - Proof is in the pudding: Polonsky & Friends prove there’s still plenty of space for handmade beauty
The Brand Identity · May 24, 2024 · Interview
The Brand Identity interviews Anna Polonsky, founder of Brooklyn-based studio Polonsky & Friends, about her journey from The MP Shift to building a consultancy dedicated to food and hospitality brands. The conversation explores the studio’s analogue, tactile approach to design, its focus on authenticity, and the enduring beauty of handmade craft in a digital era. Polonsky reflects on her inspirations, process, and the studio’s commitment to storytelling through print and materiality.
- Top Graphic Design Magazines for Inspiration
Creative Boom · Sep 26, 2023
Creative Boom’s article by Tom May celebrates the enduring appeal of print magazines for graphic designers, highlighting seven influential titles including Eye, Communication Arts, Idea, Creative Review, Slanted, TYPEONE, and Wallpaper*. The piece explores each magazine’s history, editorial focus, and why they remain vital sources of inspiration in a digital-first world.
- Alex Ostroff on Saint-Urbain’s cosmic new site and creating unique voices that tell amazing stories
The Brand Identity · Jun 15, 2023 · Interview
The Brand Identity interviews Saint-Urbain founder Alex Ostroff about the agency’s new cosmic-themed website and refreshed brand identity. Ostroff discusses the studio’s growth, philosophy, and global team, as well as the creative inspiration behind their retro-futurist aesthetic. The conversation highlights Saint-Urbain’s relationship-driven approach and passion for creating distinctive, emotionally resonant brands.
Saint-UrbainMill3Mile End DeliBlack Seed Bagelsbranding