Jolene Delisle
Founder · Creative Director
Studios:The Working Assembly
Quotes
“The desert already has such a powerful visual language — the colours, the light, the shapes of the mountains.”
“Union Square is the beating heart of downtown, full of energy, contradictions, and character. We wanted the brand identity to reflect that pulse.”
“Our studio is based in Union Square, so this project feels personal.”
“Pinky Swear was never meant to fit neatly into one category. It was built to be fluid, experimental, and a little hard to pin down.”
“The Rorschach felt right because it invites interpretation, as does Pinky Swear.”
“Pinky Swear isn't static, so the brand couldn't be either.”
“People are craving something they can't scroll past.”