Jolene Delisle
Founder, Creative Director
In their own words
We built Untold's AI image system the same way we built the logo itself, from strategy outward. Every visual expression starts with the same idea at the heart of the platform: your voice matters, and what it reveals has the power to shape who you become.
The desert already has such a powerful visual language — the colours, the light, the shapes of the mountains.
The most compelling brands today aren’t built around trends, they’re built around belief systems. With Wild Roman, we focused on creating a brand that feels enduring and reflects quiet confidence and personal standards rather than performative masculinity.
Union Square is the beating heart of downtown, full of energy, contradictions, and character. We wanted the brand identity to reflect that pulse.
Our studio is based in Union Square, so this project feels personal.
Pinky Swear was never meant to fit neatly into one category. It was built to be fluid, experimental, and a little hard to pin down.
The Rorschach felt right because it invites interpretation, as does Pinky Swear.
Pinky Swear isn't static, so the brand couldn't be either.
People are craving something they can't scroll past.
Articles & interviews6
- Freitag Defies Convention With Distinctive, Dada-Infused Creative Campaigns
The Working Assembly has rebranded voice-first journalling platform Untold following its Perspectives product expansion. The identity combines a loose serif wordmark, ribbon-like symbol, expressive mood-tracking interfaces and a bespoke AI-generated illustration system using muted, painterly imagery. While praising the execution and adaptability of the system, the author questions whether AI imagery can genuinely convey emotional resonance and raises concerns about its use.
- Desert Kid Coffee brings the wild beauty of the Coachella Valley to life
Creative Boom features The Working Assembly’s brand identity for Desert Kid Coffee, a new café and roastery in Palm Desert founded by locals Katie Reed and Joseph Eccles. The identity draws inspiration from the Coachella Valley’s natural landscape, using warm desert tones, custom illustrations, and cohesive environmental design. The project reflects a broader cultural return to local roots and community-driven creativity.
- The Working Assembly Launches Wild Roman Men’s Skincare