The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
Beats has launched its 'Listen to Your Heart' campaign for the Powerbeats Pro 2, created by long-time agency partner Translation. The film unites LeBron James, Lionel Messi, and Shohei Ohtani, narrated by RZA, to explore the metaphorical and physical power of the heart in elite performance. The global production emphasizes emotional storytelling and cohesive visual rhythm across multiple sports and locations.
