The Brand Identity interviews Ross Davison, Creative & Managing Director of Fable&Co., about the studio’s 10-year milestone and its comprehensive rebrand. The refreshed identity reflects the studio’s evolution toward strategic, thoughtful creativity, featuring bold typography, a monochrome palette, and a focus on clarity and confidence. Davison discusses the challenges of rebranding their own studio, their sector specialisation, and the cultural direction shaping Fable&Co.’s next chapter.
BP&O’s feature by Thomas Barnett explores For The People’s bold rebrand of Be Equitable, formerly Cook Ross. The project replaces a dated corporate identity with an activist-inspired, human-centered brand system featuring custom typography by Tré Seals and expressive illustrations by Edward Ubiera. The new identity embodies diversity, optimism, and social justice while reflecting a collaborative learning process between client and agency.
