In their own words
It was one of those ideas that felt instantly clear, memorable and impossible to ignore.
The aim was to create a brand that felt scientifically credible, commercially confident and visually elevated beyond the conventions of the space.
For Nova Biochem, sustainability is rooted in science and innovation, so the identity needed to feel more progressive and distinctive.
Rather than relying on industry-specific imagery to define the brand, the gradients provide a flexible foundation.
True brand transformation isn’t decoration; it’s direction.
The studio is a thriving creative clubhouse for like-minded people.
The reef is a natural ecosystem known for its strength, complexity and life-sustaining connectivity.
Each ‘+’ is simple on its own, but together they form a connected system – just like the people, ideas and skills that drive the work at Reef + Partners.
Rather than overpowering the content, the interface supports it, allowing the work, ideas and insights to take centre stage.
Articles & interviews5
- Fable&Co. Builds Nova Biochem’s First Brand Identity
Fable&Co. developed the first full brand identity for biotech startup Nova Biochem, a company transforming lignin waste into circular chemicals. The identity centers on the concept of 'Matter,' expressed through a molecular-inspired symbol, a restrained monochrome palette accented by Catalyst Yellow, and cohesive imagery linking organic and engineered materials. The rebrand positions Nova Biochem as a credible, confident industrial player ready for investors and partners.
- Fable&Co. rebrands TQA for an AI space still writing its own rules
Fable&Co. has rebranded TQA, an AI and automation consultancy, to better reflect its evolution into an agentic AI authority. The new identity uses dark, atmospheric foundations with luminous gradients and glass morphism to convey intelligence and adaptability. The rebrand includes a full strategic and visual overhaul, anchored by the TWK Everett typeface and a modular grid system designed for scalability.
- Fable&Co. Celebrates 10 Years with Thoughtful Rebrand