Fable&Co is an independent branding studio in Brighton, United Kingdom, shaping clear, characterful identities for organisations that want to grow with intent. From finance and investment to sustainability, mobility, media and the built environment, the studio partners with teams like Aleto, Aquatec Group, Astraea Group, Bikmo, Black Fountain Capital, Boutique Modern, Bronzegate, Budgen&Co, CBR Sustainability Partners, Chrome Productions, Conrad Group and Dalet. Their work is measured and exacting: strategic thinking translated into distinctive names, identity systems and brand worlds that hold up in the boardroom and out in the wild. Fable&Co is known for close, candid collaboration, a process that trades on listening, craft and long-term outcomes rather than noise. Based by the sea, they bring a calm, unpretentious British sensibility to complex briefs,
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Fable&Co. created a new brand identity for property developer Reef + Partners, inspired by the structure and connectivity of natural reefs. The identity features a modular ‘+’ pattern symbolizing collaboration, supported by minimalist typography and subtle motion. The project extends across print and digital applications, reflecting the brand’s focus on regeneration and community connection.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
Fable&Co has rebranded the University of Leeds’ School of Design, creating a visual identity anchored by a comprehensive grid system that balances creativity and structure. The new identity uses geometric forms, a restrained color palette, and a typographic pairing of Suisse Int’l and JHA Times Now to reflect the school’s blend of legacy and innovation. The result positions the institution as a forward-thinking leader in design education.