Fable&Co

Works with Paralucent Stencil, Martens Sans, TWK Everett

Their own site is set in reckless Neue, season Sans

Cases

• AGR Power
• Identity and Digital Transformation for AGR Power
• Resilient, Technological, Structured

• Aleto Investment Platform
• Brand Identity and Website Design for Aleto Investment Platform
• Arrow, Bird

• Aquatec Group
• Rebranding and Website for Ocean Technology Company
• 3d Illustration, Equipment, Ocean

• Astraea Group
• Brand Identity and Website Redesign for Legal Services Firm
• London

Key people

Designers and creative leads attributed to Fable&Co in press coverage.

News & interviews

• Top 5 Sans Serif Fonts for Branding, Recommended by Designers

  The Brand Identity · Feb 7, 2025

  The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.

  CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
• A comprehensive grid system anchors Fable&Co's rebrand of the University of Leeds’ School of Design

  The Brand Identity · Oct 21, 2024

  Fable&Co has rebranded the University of Leeds’ School of Design, creating a visual identity anchored by a comprehensive grid system that balances creativity and structure. The new identity uses geometric forms, a restrained color palette, and a typographic pairing of Suisse Int’l and JHA Times Now to reflect the school’s blend of legacy and innovation. The result positions the institution as a forward-thinking leader in design education.

  Fable&CoUniversity of Leeds School of Designbranding

Clients