Fable&Co. collaborated with Firedog Creative to rebrand Marketform, a Lloyd’s of London insurance underwriter, under the new name Neon. The project involved developing a modern corporate identity, digital experience, and comprehensive brand guidelines to reflect Neon’s progressive approach within a traditionally conservative industry.
Polar collaborated with Neon, a pioneering Brazilian fintech, to redefine its visual strategy and brand expression. The project focused on updating the identity to reflect Neon's growth and modern digital presence across multiple touchpoints.
Antinomy and newly opened 27b are two focused creative studios run by co-founders Baptiste Briel and Flavien Guilbaud with a shared, deliberately small multidisciplinary team. Antinomy handles AI, aerospace, fintech and product-design briefs, while 27b is dedicated to entertainment, culture and commerce. Briel also discusses the new Antinomy website, designed as a minimal storefront with bespoke interactive case studies and a mascot character.
SEESAW features the website for Neon, a serverless Postgres platform aimed at developers. The listing highlights the use of Inter, IBM Plex Mono, and ES Build Neutral typefaces, positioning Neon within the developer tools and infrastructure space.
The article by The Brand Identity curates seven standout gaming and esports brand identities that demonstrate how strong design can elevate competition and community within the industry. Featuring work by studios such as Company Policy, UnitedUs, LG2, and Moniker, it highlights the diversity and creativity shaping gaming’s visual culture. The piece emphasizes branding’s role as a unifying and energizing force in a fast-evolving entertainment sector.
Company PolicyUnitedUsLG2NeonPlayer Researchbranding