Polar, Ltda. is a São Paulo–based design studio and shop creating work that connects people, brands, and spaces through thoughtful design. Founded in 2020, the studio unites multidisciplinary professionals under the creative direction of Lais Ikoma, Bruno Ribeiro, Ralph Mayer, and Ronaldo Vidal. Polar’s practice spans visual identity, packaging, typography, motion, and editorial design, blending digital, print, and spatial experiences. Recognized by the Latin American Design Awards, Brasil Design Award, Type Directors Club, and Bienal Brasileira de Design, Polar has collaborated with clients including Itaú, Itaú Cultural, Editora Carambaia, and Folha de S. Paulo.
Technologies detected on Polar's website.
Polar, Ltda. has rebranded the São Paulo Symphony Orchestra with a dynamic and emotive identity that captures the rhythm and emotion of music through motion and color. The system features a variable wordmark built on musical bar lines, a generative tool called 'Instrument' for creating abstract visuals, and a vibrant palette tied to emotional cues. The rebrand aims to make classical music more accessible and resonant with Latin American audiences.