Bruno Ribeiro
Founder, Creative Director
In their own words
When we started P.A.C., there wasn’t really a brand yet. There was the bakery, the sourdough starter, a space taking shape and a lot of enthusiasm around bread, but none of us had experience running a professional kitchen.
We don’t really have the distance you would normally have between a studio and a client, so decisions and feedback happen very quickly.
Articles & interviews2
- Polar creates evolving identity for São Paulo bakery P.A.C.
Brazilian design studio Polar, Ltda. created an intentionally evolving identity for P.A.C., an artisanal bakery in São Paulo in which two of the studio's founders are also partners. Fixed typographic anchors—Gronland and KTF Rublena—hold together a changing system of packaging, menus, uniforms, signage, ceramics and community-rooted illustrations by Beatriz Batisteli. Weekly receipt-printer menus make the bakery's changing offering feel like a series of ephemeral small publications.
- Polar Rebrands São Paulo Symphony Orchestra with Vibrant, Accessible Identity
Polar, Ltda. has rebranded the São Paulo Symphony Orchestra with a dynamic and emotive identity that captures the rhythm and emotion of music through motion and color. The system features a variable wordmark built on musical bar lines, a generative tool called 'Instrument' for creating abstract visuals, and a vibrant palette tied to emotional cues. The rebrand aims to make classical music more accessible and resonant with Latin American audiences.