Polar developed P.A.C.’s visual system through a long-running collaboration with the bakery. The system is centered on typography and allows for evolving layers of illustration and analogue printing.
Brazilian design studio Polar, Ltda. created an intentionally evolving identity for P.A.C., an artisanal bakery in São Paulo in which two of the studio's founders are also partners. Fixed typographic anchors—Gronland and KTF Rublena—hold together a changing system of packaging, menus, uniforms, signage, ceramics and community-rooted illustrations by Beatriz Batisteli. Weekly receipt-printer menus make the bakery's changing offering feel like a series of ephemeral small publications.
Polar, Ltda.Studio Muhittin GüneşKyiv Type FoundryP.A.C.branding