Polar, Ltda. developed a visual system for WhatsApp that translates the concept of encryption and privacy into a clear, scalable visual language. The design avoids literal technical imagery, instead creating expressive forms that universally convey protection and security. The result is a cohesive communication system that reinforces WhatsApp’s core values of privacy and trust.
Polar collaborated with AlmapBBDO to help WhatsApp refine and update its brand positioning. The team developed comprehensive communication guidelines to translate the new strategic direction into a cohesive visual and verbal identity system.
Koto developed a universal design system for WhatsApp to unify its product and marketing presence. The refreshed identity emphasizes privacy, accessibility, and human connection, positioning WhatsApp as a trusted global communication utility rather than a social media platform.
BUCK collaborated with It’s Nice That and WhatsApp to completely reimagine the platform’s sticker design system. The team developed a comprehensive Sticker Playbook and created expressive, culturally resonant sticker packs that reflect global trends and Gen Z sensibilities.
Koto has launched CcType, an affordable font foundry intended to make the agency's typography knowledge and craft accessible beyond major clients. It debuts with the CcTimeline typeface, with individual styles priced from £60 and no renewal fees. Co-founder and chief creative officer Jowey Roden frames the venture as an extension of Koto's free Seasoned learning hub and its prior open-source font releases through Google Fonts.
The Brand Identity interviews Koto’s London team about Seasoned, a free educational platform designed to make branding knowledge more accessible. Developed during lockdown, the project uses a cooking metaphor to teach design principles through interactive eBooks and digital experiences. The initiative reflects Koto’s commitment to diversity, inclusion, and lowering barriers to entry in the creative industry.