In their own words
The goal was to develop a distinctive brand that reflects the creative spirit of Kokoro’s team, while intentionally avoiding cultural clichés and any form of appropriation.
By daring to break away from tradition, we’ve created a fun, hand-drawn typeface that pays homage to calligraphy while incorporating a modern, funky twist.
It was essential to create something that captures the spirit of Kokoro – easy to transport and visually striking on the serving table.
We instantly fell in love with Andrew’s work as it captured many elements that resonated with Kokoro’s vision.
Articles & interviews2
- Shared team splits work between Antinomy and 27b
Antinomy and newly opened 27b are two focused creative studios run by co-founders Baptiste Briel and Flavien Guilbaud with a shared, deliberately small multidisciplinary team. Antinomy handles AI, aerospace, fintech and product-design briefs, while 27b is dedicated to entertainment, culture and commerce. Briel also discusses the new Antinomy website, designed as a minimal storefront with bespoke interactive case studies and a mascot character.
- "27b Revamps Kokoro Amsterdam's Brand for Unique Pop-Up Experience"
The Brand Identity features 27b’s vibrant brand identity for Kokoro, a Japanese pop-up restaurant in Amsterdam. The design combines a playful hand-drawn wordmark, custom typography, and bold illustrations by Andrew Tseng to create a distinctive, character-filled visual world. Sustainability and reusability are reflected in the pink embossed menu sleeve and minimal, illustration-led merchandise.