Uncommon has created a chaotic, cinematic new campaign film for EA Sports FC 26 titled 'The Club Is Yours'. Directed by Gary Freedman through MJZ, the spot celebrates fan creativity by turning community ideas into surreal football moments. The campaign marks EA Sports FC 26’s biggest launch yet, emphasizing fan participation and community-driven storytelling.
The Brand Identity interviews The New Company founders Matt Luckhurst and Seth about their newly revamped website and the studio’s evolution since its founding in 2018. They discuss the agency’s growth, new leadership team, and diverse creative projects spanning sports, hospitality, and branding. The new website, developed with Unstated, reflects the studio’s scale, energy, and forward momentum.
