How WeWantMore turned a design challenge into a golden-hour glow-upCreative Boom · Jan 8, 2026
Creative Boom’s feature by Tom May explores how Antwerp and London-based studio WeWantMore developed a spatial and experiential design framework for Aperol. Facing brand fatigue after massive popularity, Aperol sought to regain its premium feel. WeWantMore responded by creating a flexible environmental system inspired by the golden hour, using translucent orange panels, Mediterranean motifs, and warm materials to evoke the aperitivo experience.
