Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
The article profiles Martha, a Montreal-based design studio founded by Guillaume Lavallée and Ariane Leblanc in 2024. Built on friendship and a shared appreciation for typography, the studio has quickly developed brand identities for clients across industries including tech, fashion, and non-profits. The piece highlights Martha’s human-centered approach to branding and its growing presence in the design scene.
Craftwork features Notion Mail, a new email product from Notion, highlighting its modern web design and user experience. The article briefly showcases the site and invites visitors to explore similar projects or commission custom Framer-built websites from Craftwork.
The Godly listing showcases Notion’s website as an example of a colourful, interactive, and illustrative digital experience. It highlights the use of animation, a bento grid layout, and modern frameworks like React and Next.js.
