Our work spans across industries: food, AI, culture, architecture and beyond. What connects it all is a human sensibility, a desire to make creative work that feels alive.
It was an easy choice once we discovered it... we were looking for something approachable but not too childish either.
We did not want to be too restrictive on how colour should live together.
This is not everyone’s situation and I feel grateful for it.
The article profiles Martha, a Montreal-based design studio founded by Guillaume Lavallée and Ariane Leblanc in 2024. Built on friendship and a shared appreciation for typography, the studio has quickly developed brand identities for clients across industries including tech, fashion, and non-profits. The piece highlights Martha’s human-centered approach to branding and its growing presence in the design scene.
This interview with designer Sébastien Paradis explores his transition from a decade of freelancing to joining Montreal-based studio Caserne full-time. Paradis reflects on his career path, creative philosophy, and notable projects such as the Maitri cannabis brand packaging. He discusses the value of collaboration, the Montreal design scene, and his admiration for Caserne’s culture and community-driven initiatives.
Montreal-based studio Wedge created a vibrant and inclusive rebrand for Gender Creative Kids Canada, a non-profit supporting transgender and non-binary youth. The identity uses Pangram Pangram Foundry’s Agrandir typeface, a playful illustrated symbol, and an optimistic colour palette to express dignity, inclusivity, and joy. The project reflects Wedge’s thoughtful approach to design as a tool for empathy and understanding.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.
The Brand Identity’s 'Working From Home' series features Montreal-based studio Wedge, with team members Ariane Leblanc, Justin Lortie, and Noé St-Onge sharing how they’ve adapted their routines during the COVID-19 lockdown. Each discusses their home workspace, daily habits, and ways of staying motivated while working remotely. The tone is reflective and positive, emphasizing gratitude and adaptability.