In their own words
Our work spans across industries: food, AI, culture, architecture and beyond. What connects it all is a human sensibility, a desire to make creative work that feels alive.
It was an easy choice once we discovered it... we were looking for something approachable but not too childish either.
We did not want to be too restrictive on how colour should live together.
Articles & interviews
- Founded on friendship, Martha is the Montreal design studio that approaches branding with a human touch
The article profiles Martha, a Montreal-based design studio founded by Guillaume Lavallée and Ariane Leblanc in 2024. Built on friendship and a shared appreciation for typography, the studio has quickly developed brand identities for clients across industries including tech, fashion, and non-profits. The piece highlights Martha’s human-centered approach to branding and its growing presence in the design scene.
- The Designers: Caserne’s Sébastien Paradis on why he quit freelancing to join the Montreal studio
This interview with designer Sébastien Paradis explores his transition from a decade of freelancing to joining Montreal-based studio Caserne full-time. Paradis reflects on his career path, creative philosophy, and notable projects such as the Maitri cannabis brand packaging. He discusses the value of collaboration, the Montreal design scene, and his admiration for Caserne’s culture and community-driven initiatives.
- Wedge’s playful identity for Gender Creative Kids champions dignity, inclusivity and joy
Montreal-based studio Wedge created a vibrant and inclusive rebrand for Gender Creative Kids Canada, a non-profit supporting transgender and non-binary youth. The identity uses Pangram Pangram Foundry’s Agrandir typeface, a playful illustrated symbol, and an optimistic colour palette to express dignity, inclusivity, and joy. The project reflects Wedge’s thoughtful approach to design as a tool for empathy and understanding.