Phil Garnham
Creative Director · Type Director
In their own words
AI has given us access to all different forms of communication. Everything can now interact with a typeface: the light in your environment, the sounds outside your movement, your gestures.
We invented a font so complex, it wouldn't work in Adobe or some of the Microsoft apps. So we worked with Adobe and Microsoft to rewrite the Open Type specification.
Articles & interviews
- Six powerful ways to make your next rebrand better
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- "8 Key Insights on Typography's Impact in Brand Rebrands from Frontify Webinar"
Creative Boom’s article by Tom May summarizes key insights from Frontify’s webinar 'A Different Type of Branding', which explored typography’s evolving role in brand identity. Experts from JKR and Monotype discussed AI-driven interactivity, the metaverse, and the balance between creativity and functionality in type design. The piece highlights collaboration and innovation as central to the future of branding through typography.