Prague-based Ashfall created Raycash's consumer-banking identity after the self-custodial stablecoin product spun out of cryptographic security company Zama. The system uses a tilting card shape, warm yellow and soft green palette, Displaay typefaces and a strict 4×4 grid to make technically complex financial infrastructure feel approachable. It was designed app-first and includes detailed guidance for Raycash's team to generate consistent AI imagery.
