Fjord Design Cases
1 case across 1 studio
News & interviews
- Brands Aren’t Design Elements, They’re Built on Strategy
BP&O · Jul 16, 2026
DutchScot created the identity for Fjord, a new floating sauna and cold-water plunge experience in the Sausalito area of San Francisco Bay. The stark, industrial system uses bespoke Exit Fjord lettering with a degree-symbol “o”, neutral Saans typography, black, white and maroon, and abstract patterns that evoke water's transitions between cold density and hot steam.