Mit Design Cases
Designers behind the work
Designers and creative leads credited on Mit projects in press coverage.
Designers and creative leads credited on Mit projects in press coverage.
UnderConsideration’s Brand New briefly notes a new name, logo, and identity for Padelsmith, a UK-based padel brand, created by design studio Thisaway. The article lists the project under the 'Noted' category, indicating a short feature rather than a full review.
Blaze Type celebrates its 10th anniversary with a redesigned website that enhances user experience and showcases its extensive type catalogue. Founder Matthieu Salvaggio reflects on the foundry’s evolution, emphasizing experimentation, perpetual improvement, and a focus on audience engagement. The new site introduces smoother navigation, a font pairing tool, and plans for additional features later in 2026.
The article spotlights Design Womb’s packaging redesign for Mitica’s Parmigiano Reggiano line, which introduces an elevated sense of attainable luxury to the cheese aisle. Using rich Mediterranean colors, matte paper, and gold foil, the design replaces traditional wax and plastic packaging with a more sophisticated, editorial aesthetic.
This episode of Design Matters, hosted by Debbie Millman, features Pum Lefebure, co-founder and chief creative officer of Design Army. Lefebure discusses her creative journey from Bangkok to Washington, DC, her philosophy on design as a language, and her perspective on how AI is reshaping creativity and human value in the design industry.
Manychat’s in-house brand studio developed a refreshed identity for Instagram Summit, reimagining geometric shapes as social beings to express human interaction. The modular system uses motion and composition to convey collaboration and community while retaining Manychat’s established typography and color palette. The result is a dynamic, behaviour-driven identity that bridges technological precision with social warmth.
Limesharp developed the Collectors Club, a loyalty programme for Paul Smith inspired by the designer’s personal stamp collection. The project merges digital and physical experiences through a collectable system of bespoke stamps, each reflecting Paul Smith’s personality and global store network. The identity balances playful illustration with restrained typography and colour, creating a flexible framework for ongoing brand storytelling.
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
London-based studio Together rebranded construction software company Miter, creating a modular visual identity inspired by building blocks and orthographic grids. The new system unifies brand, website, and product design to appeal to both office and field users, balancing functionality with approachability. The rebrand strengthens Miter’s credibility and positions it as a modern, trustworthy platform in the construction technology space.
