New Logo & Branding for Erbert by AUGEBP&O · Nov 28, 2023
BP&O features AUGE’s rebrand for Milan-based healthy fast food chain Erbert. The new identity uses a custom rounded-serif logotype, organic illustrations, and a sophisticated olive-green palette to reposition Erbert from a health supermarket to a modern quick-service restaurant. The design balances freshness and tradition, helping the brand stand out in Italy’s conservative food culture.