Bahlsen
Design work for Bahlsen, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Packaging 3
Design cases by studio
AUGE (3)
- Seasonal Packaging for Bahlsen
- AUGE redesigned Bahlsen’s seasonal range of traditional German Christmas and winter biscuits as part of a global relaunch. The packaging uses distinct bright background colors, gold signatures, seasonal greeting stickers, and a gold dot pattern evoking snowfall to differentiate flavors.
- Packaging Redesign for Leibniz Biscuits
- AUGE redesigned the Leibniz identity and packaging system for Bahlsen’s biscuit range. The work centers the iconic 52-tooth Butterkeks biscuit, using an updated yellow palette, macro biscuit photography, custom display lettering, and kraft-paper outer cases across six product ranges.
- Packaging Relaunch for Bahlsen Biscuits
- AUGE redesigned Bahlsen’s global identity and packaging portfolio to restore a distinctive, recognizable presence across more than 80 products. The system expands the brand’s blue signature with flavor-specific multicolor backgrounds and centrally staged biscuit photography across four product ranges.
