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Packaging Redesign for Leibniz Biscuits by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Bahlsen

Work: Packaging

Industry: Food & Beverage

Packaging Redesign for Leibniz Biscuits

AUGE redesigned the Leibniz identity and packaging system for Bahlsen’s biscuit range. The work centers the iconic 52-tooth Butterkeks biscuit, using an updated yellow palette, macro biscuit photography, custom display lettering, and kraft-paper outer cases across six product ranges.

More in yellow, orange, blue, brown

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Tags: Biscuit, Sweet Biscuits, Macro Photography, Kraft Paper

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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