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Packaging and Identity for Pick UP! Biscuit Bars by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Pick UP!

Work: Packaging

Industry: Food & Beverage

Packaging and Identity for Pick UP! Biscuit Bars

AUGE Design relaunched the global identity and packaging for Pick UP!, Bahlsen’s chocolate biscuit bar brand. The system refreshed the existing wordmark, introduced brighter flavour-coded packaging, and used photography and upbeat messaging to appeal to teenagers.

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Tags: Chocolate Biscuit Bar, Biscuit, Teen Snacking, Product Photography

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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