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Packaging Redesign for Ginori 1735 by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Ginori 1735

Work: Packaging

Industry: Home & Living

Packaging Redesign for Ginori 1735

AUGE Design renewed Ginori 1735’s packaging system for global retail and e-commerce, adapting it to the brand’s updated balance of heritage and modernity. The packaging draws on archival collection logos, reinterpreted on debossed, gold-foil lids and paired with custom Ginori-blue pulp paper developed with Fedrigoni.

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Tags: Archival Logo, Debossing, Foil Stamping

Related articles

Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
Thomas Barnett

1 / 9Swipe

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