Meurisse
Meurisse’s familiar arch becomes a stage for journeys in chocolate.
AUGE Design refreshed Meurisse’s identity and chocolate packaging by developing its familiar arched logo and frame into a travel-inspired system. The logo adopts a stepped arch, while the frame becomes a stage for stories of journeys and discovery. Across formats, packs evoke postcards and wrapped souvenirs. The line “Exploring taste since 1845” and a refreshed archival CM mark connect this exploratory character to the chocolate company’s heritage. Colorful wrappers, tins and gift formats carry the system across the range.
Insights
- Retaining the arch and frame builds the new identity from recognizable existing elements.
- The stepped arch gives the wordmark a more pronounced silhouette.
- Changing the frame between postcard and souvenir formats adapts the travel idea across the range.
- The archival CM mark and the 1845 line maintain a visible link to the company’s history.
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