
Nomad Studio serves as the brand partner for Premier League, collaborating to develop a robust brand that resonates globally. The studio focuses on important social issues, such as tackling racism and inspiring future generations of players and fans. The project spans various initiatives, including unifying storytelling, enhancing engagement with Fantasy Football, and celebrating three decades of unforgettable moments. Through these efforts, Nomad Studio aims to amplify the Premier League's impact on communities and the sport, fostering connection and excitement around football while positioning the league as a British icon.
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The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.