
Betano, one of the fastest-growing iGaming platforms, approached Nomad Studio to create a new identity to better represent their playful and responsible sportsbook and casino. The rebranding was essential in a highly competitive market and coincided with Betano's involvement as a global partner in major football tournaments. The studio designed a dynamic logo featuring a lightning bolt, symbolizing excitement and rapid updates in iGaming. Additionally, a unique illustration style was developed to set Betano apart from generic visuals in the industry. By revitalizing their brand identity, Nomad Studio helped Betano ensure a memorable presence on the world stage while emphasizing their commitment to fun and player satisfaction.
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The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.