Visual identity and packaging for a partnership with EA Sports FC

In anticipation of the EA SPORTS FC™ 24 launch, Nomad collaborated with the PepsiCo Design + Innovation team to celebrate the partnership between two iconic brands. The project involved creating a cohesive visual identity, product packaging, point-of-sale materials, and in-game perks featuring Pepsi brand ambassadors. The design needed to intertwine the striking essence of Pepsi with the EA SPORTS FC™ visual language. This limited edition offering is available in multiple regions and includes engaging in-game experiences for millions of players, such as scanning QR codes for exclusive rewards. The collaboration effectively highlights both brands and their impact on football culture.