FORM Brands Studio is a London-based branding agency founded by Alex and Beth Andlaw in 2022. The studio helps organizations reach their ultimate form through brand strategy, identity, and messaging built around transformative ideas. With expertise spanning sectors from sustainability to sport, FORM has created standout work for clients including London’s Air Ambulance Charity, Source Fashion, and GB Surfing. Combining creative direction and strategic communications, the studio’s future-focused approach unites insight, design, and storytelling to help brands flourish with purpose and clarity.
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FORM Brands Studio has rebranded London's Air Ambulance Charity with a new identity built around the concept of 'Propelling Promise'. The design introduces a gradient inspired by helicopter blades, a vivid orange drawn from medic uniforms, and a refreshed tone of voice that balances urgency with compassion. The rebrand aims to strengthen public connection and fundraising impact while maintaining accessibility and authenticity.
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onwards. Featuring insights from leaders at SIDE ST, FORM Brands Studio, DLMDD, Unfound Studio, and Bond & Coyne, it discusses how AI, sustainability, sonic branding, and cultural relevance will shape future consumer expectations. The piece encourages brands to balance technological precision with human authenticity and to focus on cultural behaviours rather than generational labels.
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onward. Through insights from five industry professionals, it discusses how technology, AI, sustainability, and cultural awareness will shape future branding and communication strategies. The piece emphasizes balancing human imperfection with digital precision, the rise of sonic branding, and the pitfalls of generational marketing.