The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
London-based studio Nomad led a comprehensive visual refresh for Tottenham Hotspur, modernising the club’s identity while preserving its heritage. The facelift includes a refined cockerel icon, a revived monogram, and a remastered custom typeface developed with F37 Foundry and Miles Newlyn. The project aims to make the club’s branding sharper, more flexible, and better suited for digital applications.
Studio Nomad collaborated with Tottenham Hotspur to deliver a comprehensive rebrand that honors the club’s heritage while positioning it for a digital-first future. The refreshed identity includes a refined cockerel icon, revived THFC monogram, and a new variable typeface developed with F37 Foundry. The project emphasizes unity, heritage, and modern expression across all club touchpoints.
