Roli Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Roli projects in press coverage.
News & interviews
- AGIP by Unimark International, 1971
BP&O · Sep 28, 2023
The article explores Unimark International’s 1971 rebrand of Italian oil company AGIP, led by designer Bob Noorda. It details how the project refined the iconic six-legged dog logo, introduced a new logotype and typeface, and established a comprehensive corporate identity system spanning signage, packaging, and uniforms. The piece situates the work within Italy’s postwar economic optimism and traces its evolution through later updates in the 1980s and 1990s.
Unimark InternationalLogo HistoriesBP&OAGIP (Azienda Generale Italiana Petroli)ENI Groupbranding - AUFI Connects Ambitious Brands With Top Creative Agencies
The Brand Identity · Dec 13, 2018 · Interview
The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.
- Fuzzco Builds Distinct Brand Experiences Across Two Creative Studios
The Brand Identity · May 21, 2017 · Interview
The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.
FuzzcoSerious BuildingsPretend StoreAIR SerenbeFIGbranding