AGIP by Unimark International, 1971BP&O · Sep 28, 2023
The article explores Unimark International’s 1971 rebrand of Italian oil company AGIP, led by designer Bob Noorda. It details how the project refined the iconic six-legged dog logo, introduced a new logotype and typeface, and established a comprehensive corporate identity system spanning signage, packaging, and uniforms. The piece situates the work within Italy’s postwar economic optimism and traces its evolution through later updates in the 1980s and 1990s.
Unimark InternationalLogo HistoriesBP&OAGIP (Azienda Generale Italiana Petroli)ENI Groupbranding
